Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group's main business pillars. Solution consultancy and developer advocacy ensure proper customer success management, and 24x7 customer support services ensure optimal service quality.Įtisalat Group has changed its brand identity to e&, effective from 23 February 2022. engageX will elevate the CPaaS ecosystem, building on strategic partnerships with industry leaders, end-to-end professional service including developers' advocacy and consultancy," said Salvador Anglada, CEO, e& enterprise.Īs part of its professional services, engageX enhances customers' user experiences by identifying the existing communication channels and then assesses, co-creates and implements a seamless Omni-channel end-user journey that is specific to each customer type. "We are launching engageX, our CPaaS offering, to elevate the quality of customer experience provided by enterprises and government entities in the region. The engageX solution is in line with the e& enterprise vision to help businesses and governments embrace new technology, drive real transformation and create Intelligent Value, continuously adjusting the solutions provided to best suit the customer requirements. These capabilities include SMS, Voice, Video and Instant messaging. CPaaS solutions will witness an uptake with companies being able to add real-time communication capabilities to any pre-existing business applications by deploying application programming interfaces (APIs). The global CPaaS market is expected to grow by $ 10.19bn during 2022-2026, accelerating at a CAGR of 17.85 percent. Gartner predicts that by 2025, 95% of global enterprises will utilise API-enabled CPaaS offerings to uplevel their digital competitiveness. CPaaS entirely replaces legacy infrastructure and interfaces, considered a barrier for organisations hoping to provide quality communication services. Builds an ecosystem of partners, industry leaders and solution experts for the CPaaS marketĭubai: e& enterprise, part of e& (formerly known as Etisalat Group), today announced the launch of engageX, a growing Communications Platform as a Service (CPaaS) ecosystem that customises any end-user customer experience journey with seamless, multi-channel communications.ĬPaaS enables real-time communication capabilities with a cloud-based delivery model, which helps businesses to accelerate their digital transformation programmes by enhancing and personalising customer engagement. Creates contextual and personalised conversations by integrating all communication channels into one platform.Back Products/Services e& enterprise launches engageX
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